The mission is to create an affordable, social, fun and intellectually stimulating experience, where the hotel is really a local community center that provides healthy eating options in an eclectic atmosphere. It's a place that is radical, a place that plays havoc with conventions, challenging the norm, offering large common spaces to create meetings of minds, human exchanges and a place to experience culture. The culture is champion here and considered in a broad sense; a kingdom where rooftop terraces are shared vegetable gardens and spaces of meditation. 'By The People’. ‘Of The People’.