Modular Plastic™ – Brand identity & Creative Direction

Modular Plastic is where innovation converges with sustainability to redefine the future of plastic. As trailblazers in the industry, they craft products and designs exclusively from recyclable plastic materials, embodying a commitment to environmental consciousness. Each product is a testament to the dedication to solving environmental challenges, contributing to a circular economy, and leaving a lasting impact. But despite having already a great product and purpose producing worldwide, the founders came to the conclusion to elevate their brand identity and build a whole new visual language that truly represent what they stand for. They invited us to work on their full brand identity to enhance the brands current language model and storytelling from functionality to community-driven and simple approach. Simplicity became our guiding principle, drawing inspiration directly from the intricate joint details of the products. The elegance lies in the simplicity of these connections, and the logo mirrors this ethos. Each line and curve within the emblem reflects the seamless integration found in the joints of their sustainable creations. The color palette, derived from the subtle tones found in recycled materials, brings a sense of authenticity and raw beauty. In our visual narrative, the products take center stage, transforming into the focal points of artfully composed, larger-than-life settings. Intimate close-up shots unveil unexpected perspectives, capturing the intricate details of the products with unparalleled clarity and precision. Team & Credits: - Creative direction: Disomt Studios - Strategy & AD: Ozge Kayaaslan - Artworking: Kelly Ripa - 3D Renders: Boom creatives - Typefaces: Aeonik & Lyon - Photography & Factory Video: The Good Plastic & CDUK - Design: Disomt Studios - Client: ModularPlastic Services: - Creative direction - Brand Identity - Strategy - Typography - Storytelling