GIFGIF loves a good party, and thanks to our many Partners across the globe we have learnt that joining together makes that party bigger and better than ever before!
11th June 2016 saw the first Moët Party Day! Over 24 hours, 35 countries partied the night (and day) away in celebration of #moetmoments. The event was all about 'The NOW'. Seizing the moment and letting go. What better way to celebrate that sentiment than by capturing 6 wild, spontaneous moments, transforming them into a fun GIF and sharing them with the world, via social media.
The date was set in honour of F1 racing driver Dan Gurney, who on the same day in 1967 impulsively sprayed a Jeroboam of Moët & Chandon into the crowd to celebrate his win. And so a tradition was born!
With London leading the way with ‘NOW or Neverland’, an 'immersive – theatre extravaganza', GIFGIF was set to party!
Attractions included flamingos, giant inflatable pool toys and a vending machine stuffed full off of Champagne. What more could you want from a global party?
The event was trending on Instagram and Twitter for days and GIFGIF did its bit to ensure Moët Party Day was far reaching, capturing partygoers' #moetmoments in all their glory!
Over 400 GIFs were taken and shared across Instagram, Twitter and Facebook with a total reach of 227, 684!
Now that's what we call a Champagne moment!