MOGUL SPIRIT - EDITORIAL CAMPAIGN

Concept: Inspired by the indomitable spirit of Genghis Khan, the term "Moguls" encapsulates the rare individuals endowed with exceptional talent, power, and influence. Drawing from this essence, our dynamic duo, Pia and Ricky, embody the "Moguls spirit" in a narrative that seamlessly blends 1930s Teddy boy aesthetics with a contemporary twist. Rooted in a modern UK setting, their style reflects the journey of conquering inner selves together, showcasing intimacy, dark humor, romance, and a shared sense of mutual freedom.