MOMU® is a jewelry brand specializing in women's accessories that explores and highlights the confidence and security of women who believe in themselves from their different ways of thinking and expressing themselves. MOMU® is a symbolic experience that is born between the ancestral encounter of women and the power that resides in jewelry, so in Venttura we ventured to create a modern, feminine and self-confident brand which will be responsible for clearly representing its strategic values such as confidence, mystique and power of self-confidence. For this we developed the brand strategy and its visual identity, combined with research, analysis and design.