In a move away from the sales and figures driven conferences of previous years, Mondelez wanted to take a different approach for 2018. They wanted a theme that would motivate their staff, positioning them as their strength, and empowering them to drive the business forward.
US AT THE HEART OF MONDELEZ
'People are the heartbeat of our company, without them we would not be able to function.
Complexity crushes the human spirit. It’s creativity, hard work and simplicity helps the Mondelez heart stay in top condition and this encompasses all areas of the business, from the products we sell to the joy they bring.
Taking inspiration from the many facets of our diverse organisation, this concept uses geometric shapes to create a visual language for the 2018 conference.'
Conference logo - day
Stage set - day
Invitation - two doubled-sided invitations for day and evening slot together to form a desktop reminder.
Voting slip, post box and trophy
Team football shirts
Uscars logo - evening awards ceremony
Stage set - evening
Uscars goodie bag
