AXA set design challenge to equip families with the tools to teach them about financial literacy.
The process involved in depth depth interviews with parents and children that would use the app and journey mapping and user flows to make the app experience as seemless and intuitive as possible
The result was an app concept that parent can use to teach their children the value of money. The app is fun and engaging using personalisation interactive games and challenges to create an enjoyable learning experience for the child
