Nationwide wanted to create a place where it's okay to admit that money confuses the heck out of us sometimes. So I helped them build Money Stuff.
Money Stuff is an online community, based on Tumblr and YouTube, where kids can get helpful tips and advice, watch a bunch of cool videos, ask embarrassing money questions without being judged and meet other people who also don’t understand what an ISA is.
And the really cool thing is, it's working. Over the last year we've built a community of over 20,000 young people, racked up over 3 million views, been nominated for a bunch of awards and had some kind words from Digiday and The Drum.
Check out the Tumblr and the YouTube channel.