Monica Tomaselli
The client is an Interior Designer, her logo nedded an intense change. It was the same for nearly 12 years and she wanted a new, modern approach on future projects she's intended to develop.
From rough and rustic to clean and geometric. Pretty much how interior design works.
The client needed to renovate the brand's identity, so tree options were designed. She choose this one, which is a symbol that blends with the designed font. Both have round asymmetrical details on each corner, the font as well as the symbol. It's not particularly a cristal because it can be any material possible, since interior design has such a wide range of possibilities and materials to explore.
Storytelling of how the logo was created. A rock studied, measured, sketched, coloured and refined to become a polished element that can be any material.
