In advertising terms, Cape Town is a fantastic city to shoot in. The quality of light, beautiful locations and abundance of great models and production made this city a frequent host to the Monkey Business production team who I worked with on this project.
This content was created for iStock and Shutterstock amongst other agencies. As more brands turn to stock libraries to lead advertising campaigns, the images in this sector have transformed themselves in the last decade from false to genuine in a big way. The challenge lies in producing content which is some what generic yet retains an authenticity. Casting has become diverse, locations are dynamic, styling is considered and real human interaction is vital to the image. In many ways, each shoot is an ad campaign within itself and the challenge as a photographer is constantly reworking and reframing key concepts such as ‘business’ and ‘lifestyle’ into the current visual trends of today.
Here's a look at some of my Photography and Art Direction from the various shoots in Cape Town in 2017.