Brief
How can Monster energy really make a statement in an older market?
Insight
The majority of people will go through a midlife crisis, the want to try new and different things, to give their life an abrupt change of direction.
Concept
For these people to try and have a “Monster Midlife Crisis” instead, by enticing the middle aged’s need for a new, drastic, fresh change with what Monster Energy stands for and has to offer. A microsite will act as a platform for people to take full control of their crisis and their ambition for it, with Monster Energy providing training, discounts on events & other extras turning their need for a change into an exciting, extreme new hobby.