Moooi - Beauty Blooms
Indulge yourself in the dreamy digital landscapes of Moooi celebrating the launch of the new Hortensia Armchair designed by Andrés Reisinger & Julia Esqué. https://www.moooi.com/beauty-blooms
Build in Amsterdam approached this online brand experience with a cinematic eye, each scroll bringing the visitor deeper into surreal dreamscapes with soft armchairs, tactile wallcoverings, and tickling scents as main characters.
They built a responsive scroll-based WebGL experience with PixiJS, mixing GSAP animations, shader-powered transitions, image sequences and interactive music from KLOAQ.
