Morris & Co. Bedlinen

Regarded by some as the greatest designer of the Arts & Crafts Movement, Morris believed that everyone has the right to a beautiful home. Inspired by the iconic designs taken from the archive, Morris & Co symbolises beautifully crafted fabrics reinterpreted for modern living, whilst maintaining the intricacies and integrity of the originals. I have proudly worked with the in-house textile design team at Bedeck for over 6 years to create luxury bedlinen collections across a portfolio of brands to include Sanderson, Morris & Co., Scion and Harlequin. This has involved taking an inspirational approach to carefully curate linens and accessories as well as bath accessories to include sumptuous towels, coordinating bathrobes and bath mats with an eye for detail. Through this I have interpreted trends to leverage brands whilst capturing specific brand identities and commercial integrity in optimising a proven track record of success.