Morris & Co. x Selamat

I have worked collaboratively with Selamat’s design department to successfully launch a capsule furniture collection for Morris & Co. x Selamat at Highpoint Market USA. I worked with the skilled design team during the product development phase to apply design trends across product categories whilst capturing the Morris & Co. brand identity. The collection was inspired by the Morris & Co. archive; valuing simplicity, craftsmanship and sustainable home décor, heavily inspired by flora and fauna. The fabric and wallpaper designs were reinterpreted as furniture, lighting and accessories. Each product in the collection is handcrafted to include the Steamer Collection, an oversized rattan and brass motif applied to the Poppy Armoire, and the modern interpretation of Morris’ Sussex chair, reimagined as the Kelmscott Dining Collection.