Signify the beginning of the next chapter in the franchise by having the theme ‘Who’s Next?’ at the core of every idea.
Launch with a cinematic trailer that features an original soundtrack by the rapper Wiz Khalifa, broadening the title’s appeal whilst simultaneously keeping true to its legacy through edgy, hardened action.
Gain a huge new following through an engaging and radical social media content strategy that promotes remixed, illustrious images that are personalised to the character being showcased.
Transform downtown L.A. into a glorious gallery of all things Mortal Kombat, feature it in a tailored launch film, and flood the streets outside E3 with incredible homages to the franchise’s revered characters.
Design exemplary packaging, including a limited Kollector’s Edition that features intricate and discerning sculptures that reflect the artistry involved. Construct and galvanise the entire graphics kit, compose a modernised style guide for the developer and hone Mortal Kombat's legendary logo and logotype into a design that’s fitting of the future of the title.