Mother's Day | HBB

Challenge: To engage the audience on the occasion of Mother’s Day Insight: However old me get, we always go to our moms to solve the smallest to most complex of our problems. And for Mother’s day, we will thank her and express our gratitude towards her. Idea: A giveaway with the communication #WorryLessCreateMore where people participated by posting on Instagram the different meals they cooked for their mothers for a chance to win a Hamilton Beach JMG. Result: Entries: 422 Engagement: 7475 Reach: 8.5lacs New Followers: 474