Mountains of the Moon a truly sustainable & ethical speciality coffee brand.
Brand Identity & Compostable Packaging.
A little about the project
Mountains of the moon is a speciality coffee brand concept (university project) ; for those who love coffee and care about sustainable and ethical farming practices. The mountains of the Moon are a snowcapped range of mountains in Uganda. With varying altitudes it has a very good crop of coffee. Growing speciality coffee means that the farmers are paid what they deserve for their work whilst at the same time it produces a premium full-bodied cup of coffee. With the target consumers busy lifestyle the sustainable product comes as coffee subscription to your door rather you having to seek it out; making it easy to be sustainable. The Postcard that comes with the subscription pack emphasises the compostability of the packaging. The white and gold colour scheme has been chosen for its connection to ideas of purity, luxury and doing good. The chosen tagline 'from the mountains to you' helps create similar ideas. Ideas of being given a gift from the farmers are emphasised with the use of the illustration of the hands presenting golden coffee beans on the inside of the mailer box. Tissue paper helps inside the mailer box to create the unwrapping experience we all enjoy when receiving a gift. Soft natural illustrations on the coffee boxes describe the coffee’s speciality taste (flavour notes) as well as the brand's respect for nature.