Conceptualised and pitched a campaign to Movember Foundation for their 2015 fundraising efforts. "This Movember say it with eMOji" aim is to encourage instant messaging users to switch to moustachioed emoticons during the month in order to raise awareness of men's health issues. I designed a set of emojis inline with brand guidelines and expect them to be rolled out across instant messaging apps like Viber, Kik, Line etc leading up to November.