Insight
Mobile engagement enables fundraising success.
Movember tackles men’s most significant health issues and is the trailblazer of peer-to-peer fundraising. Since its humble beginnings in Australia in 2003, Movember has funded more than 1,250 men’s health projects around the world and generated over $1.4 billion in donations to men’s health charities.
With a digital experience being key to this success, Movember identified that mobile app users raised more funds than web-only users. But, with only 25 per cent of fundraisers using the app, there was a need to better engage, inform and enable their fundraising efforts with a new mobile experience.
Idea
Connecting a global community.
The new app puts the Movember experience in your pocket, with a fresh intuitive interface that elevates essential fundraising tools and provides fundraisers with contextual advice.
The design fosters a sense of belonging through community-focused features, non-gender specific motifs and local idioms acknowledging different markets, so the experience feels desirable and inclusive for all.
The increased feature set ensures visitors are seamlessly onboarded and empowered with tools at their fingertips.
The app’s modern mobile architecture provides Movember with a forward-focused native platform for further enhancing fundraisers’ engagement.
Impact
From 30 moustaches to 6 million.
The new Movember app is now the centrepiece of global fundraising efforts for the foundation. And one of our most powerful tools for helping men live happier, healthier and longer lives.
Released for the 2022 campaign period, the app has grown Movember’s app user base significantly, resulting in a substantial increase in funds raised through the app in just 30 days.
