Mental Health research charity MQ asked us to film their new brand video. We chose to tell a simple story to highlight how unseen mental health problems can make simple daily tasks a real challenge. Alongside the narrative through line we interspersed testimonies from real people to ensure the film remained authentic and true to how MQ operate. Each person discusses an aspect of what MQ do: Trying to understand, treat and one day prevent mental illness from occurring. We shot on 16mm film with an ever moving camera and used rapid cuts to keep the audience engaged. Producer: Alfie Chambers Directed By: James&James DOP: Eoin McLoughlin Lead Actor: Jamie Bannerman Editor: Lindsey Studholm Colour Grading: CHEAT Sound Recordist: Emanuele Correani Sound Designer: Scott Johns Creative Director: Adam Neale Thanks to Kodak Film Lab for their generous support. https://boldcontentvideo.com/project/mqcharitybrandvideo/