Mr Muscle Platinum: Finding Product-Market Fit

SC Johnson had developed a proprietary new cleaning solution to be launched under the Mr Muscle brand. It provided high efficacy without the harsh chemical scents. They had been working for months to find the consumer facing proposition but multiple concepts had failed in testing. We used rapid, iterative process to help develop a new set of consumer propositions based on the work done to date. Our highly collaborative approach got the internal team aligned quickly. The final concept was chosen and designed within the quarter and now sits happily on shelves.