MR VERTIGO gift box catalogue photo shoot and design
Mr Vertigo is a boutique wine and spirit store in the exclusive Kolonaki area in Athens. The store’s name, visual identity, and interior design are inspired by the homonymous magical novel “Mr. Vertigo” by Paul Auster.
We created a gift box catalogue (print and digital) for the store’s corporate customers, with respect to the overall magical concept, but also the client’s need for a flexible format that would allow them to shuffle the content, without having to reshoot every time a new or edited spread is needed for a reprint of the catalogue.
Having to face a number of technical challenges, we designed a workflow that produced an image archive with flexible elements, allowing for a quick production of a very high number of unique composite images. The archive includes shoots of wine and spirit bottles (all translucent except for the red wines) and naive chalk sketches referring to elements in the story of Mr. Vertigo.
Each spread of the catalog has a snapshot feel and presents one to six bottles, along with information about the products, the corresponding gift box, and chalk sketches, on a patinated chalkboard. Selected quotes from “Mr. Vertigo” appear on the opposite pages, completing the sense of magic, so prevalent in the book.