MTV
MTV is a cherished and much-loved part of the fabric of Finland and one of the oldest TV networks in Europe, established in 1957 when only ITV and RTL existed. Since then it has become Finland’s leading commercial media network, with three free-to-air TV channels, multiple digital platforms, VOD player, Finland’s most popular radio station, nationwide News, Sport and Weather and a pay-TV package, carrying 10 sports and entertainment channels. DixonBaxi undertook a 9 month strategic and company-wide branding programme that delivered a new purpose ‘Redefining Experiences’ and identities across all of their brands, all launched on one day.