MulberryxLCF

The brief for this year 2 project was to rebrand Mulberry, targeting Gen-Z as consumers. This generation values inclusivity and authenticity, seeking representations that mirror their own identities and experiences. By featuring models from different backgrounds, I wanted this Mulberry campaign to demonstrate a commitment to embracing individuality and challenge traditional beauty standards. Through this approach, the campaign aimed to evoke a sense of relatability and emotional connection. Team : Styling & Creative direction : Nandini , Photography: Tanishq Pokhriyal , Videography/lighting : Dhruv Prakash , MUA : Tiana Michelle Laura Eldridge, Fatou, Models : India Gray, Lucy Rose, Travis