Mumsnet Edit: Sarah Jessica Parker x Gap

  • Nancy Smallwood
One of the many pages I produced for Mumsnet, working from a product list to create and publish this sponsored page, featuring bespoke graphics, snappy copy in the site's unique tone of voice, clicktagged links and meta data.

First, she graced our screens as Carrie Bradshaw, then she released her Mumsnetter-approved fragrance and launched her own publishing imprint. Now, Sarah Jessica Parker has joined forces with Gap to dream up their new range of fresh, fun kidswear for spring 2018
Sarah Jessica Parker Floral Bomber Jacket, £44.95
We admit we're a tad irked that this gorgeous baby blue bomber jacket only comes in children's sizes. It uses satin and colourful embroidery (including the charming 'Rabbit' back design) to offset the traditional adult cut, without sacrificing practical aspects like pockets and padding.
Sarah Jessica Parker Embroidery Cardigan Sweater, £24.95
A soft, cotton cardigan that evokes a bygone era thanks to its classic embroidered design. Perfect for wearing over party dresses on chilly spring days. Crucially, the main colour isn't actually white, but ivory, which is a tad more forgiving for children's clothing (ok, that's not strictly true – but isn't it lovely?)
Sarah Jessica Parker Plaid Button-Down Shirt, £16.95/£24.95
This comfortable shirt is the perfect smart-yet-machine-washable item for stylish kids. It's made from breathable, comfy cotton, but also includes 5% spandex for little ones who like a bit of rough and tumble. The colours are a nice change from plaid's usual muted shades and, frankly, we're thrilled to see the use of pink in a shirt for boys.
Sarah Jessica Parker Gingham Shirtdress, £59.95
This crisp, button-down Gingham shirtdress looks just as good on the beach as it does sat in a restaurant wine in hand and it also features a rather wonderful tie-back waist. Just sling on and tah-dah! Instant hourglass figure. The added stretch doesn't hurt, either. Pair with your favourite trainers for a laid back look or sandals if you're feeling fancy.