"Murderous Housewife": The vintage kitchenware brand designed and curated for the modern homemaker.

Murderous Housewife is a conceptual brand I created as a passion project to explore my abilities in both brand design as well as strategy. I drafted a creative brief as a guide for the project, with moodboards, branded copy that matched the desired tone of voice, and specific visual elements in type, branding, and imagery that I wanted to fully encapsulate a holistic and retro vibe to the brand.