MUSE, yoga for men- Visual Identity

Self initiated project, to encourage men to change their perception of yoga. Muse is a social media platform that encourages men to stretch out, unwind and relax after a long day at work. Office workers are known to get back aches and pains from sitting at a computer all day which has impact on their posture, yoga is a resolution to this. I used the angles of yoga poses as inspiration for the stretches in the type.