Museo Del Prado rebrand

Museo del Prado hosts the finest collection of Spanish and European art and it is one of the most important museums in the world. With a strong identity and a history that goes back over 200 years, the aim is to move the organization away from its corporate image so that a younger audience could be attracted. As Gen Z are often on screens and bombarded with flashy colours, the aim was to replicate that and intrigue them, to instil interest, and to let them see classic art and history with curious eyes.