Museum IP Licensing with Option for Retail Placement

One example of this collaboration is the IP licensing partnership arranged by ARTiSTORY between the Museum of Fine Arts (MFA) Boston and the direct-to-consumer sneaker brand Cariama. The licensed product is a sneaker collection inspired by the touring exhibition titled "Hokusai: Inspiration and Influence," which ran from March 26 to July 16, 2023. This major exhibition showcased over 100 woodblock prints, paintings, and illustrated books by Katsushika Hokusai, alongside 200 works by his teachers, students, rivals, and admirers. Following its successful run in Boston, the exhibition traveled to the Seattle Art Museum, allowing a wider audience to experience Hokusai’s profound influence.