MUSIC: Aloft Hotels x UMG - Ft. BRIT Award Nominee Dermot Kennedy

Designed the Europe PR strategy to promote Aloft's music programming and entry to Ireland with an exclusive performance by Dermot Kennedy, a Dublin native. Secured +40 top tier media and influencers from Europe and the US including Billboard, People, Metro, The Irish Post, Forbes and more. Helped solidify Aloft’s passion for music as Kennedy reached #1 in the UK charts. 65 Articles featuring campaign 82 Million opportunities to see 150K Organic social engagement (unpaid)