MUSIC: Aloft Hotels x UMG - Ft. Latin Grammy Award Winner Mala Rodriguez

Led the Europe PR strategy to position Aloft brand in music space with an exclusive gig by Latin Grammy Award-Winner, Mala Rodriguez at Aloft Madrid. Secured +30 top tier international media and influencers from Europe and the US including Elle, The Telegraph, El Pais, Glamour, USA Today, Voyages des Affaires, and more. 52 Articles featuring campaign 70 Million opportunities to see 94K Organic social engagement (unpaid)