Mute Records / Brand Evolution / Merchandise / 2018

How would a logo distort if it were affected by radio static?
When asked to modify the MUTE brand, we wanted to visualise the grit and heritage of the label whilst keeping the logo distinctively graphic.
The merchandise features a modified ‘Isonorm italic’ as used in the artwork for the classic MUTE releases. The font was redrawn with four different levels of white noise intensity, making it scalable for different application purposes.
Buy Mute merchandise here: http://mute.com/
Project in collaboration with Adrian Shaughnessy

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Creative Director