My Brand

The brief: Brand Yourself My response: "Do you spell Callum with one L's or two?" Out of pure frustration from answering this question my whole life, I decided to make light of the situation by making it my brand, which influenced the LL!. A part of the logo people often don't see at a first glance, is the subtle relation to "Hi" within the design. Orange has been chosen as the main colour due to the colour connotations reflecting my personality style, but mainly because I just like the colour.