A New Podcast about all things mental health. The client wanted a logo that was friendly, transferable and eye catching. He liked the idea of the logo incorporating a brain and also the colour blue, to assemble the charity ‘Mind’. It felt instinctive to come up with a mascot like character. Something that was fun, light heartened and adaptable. Since the first episode became live, we have started to create fun images that reflect the topic of each episode.