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Neil Johnston will need to approve that you worked on “My Subaru” before we add you as a collaborator.

My Subaru

The business opportunity:

Subaru wanted customers to use its vehicle service history portal more often. Problem was, it was boring as bat shit.

Our solution:

We made it about more than just cars. We built My Subaru: an online destination for customers’ lives on the road, and off it. The site aggregated useful data from a range of sources and displayed it conveniently on customers’ mobiles, tablets and desktops. Everything from information about their cars to traffic updates, news and surf reports.


In the first three months the app was downloaded by 74% of new Subaru customers, with an average weekly interaction time of 8 minutes.

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