My Subaru

The business opportunity:

Subaru wanted customers to use its vehicle service history portal more often. Problem was, it was boring as bat shit.


Our solution:

We made it about more than just cars. We built My Subaru: an online destination for customers’ lives on the road, and off it. The site aggregated useful data from a range of sources and displayed it conveniently on customers’ mobiles, tablets and desktops. Everything from information about their cars to traffic updates, news and surf reports.


Results:

In the first three months the app was downloaded by 74% of new Subaru customers, with an average weekly interaction time of 8 minutes.
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