The business opportunity:
Subaru wanted customers to use its vehicle service history portal more often. Problem was, it was boring as bat shit.
Our solution:
We made it about more than just cars. We built My Subaru: an online destination for customers’ lives on the road, and off it. The site aggregated useful data from a range of sources and displayed it conveniently on customers’ mobiles, tablets and desktops. Everything from information about their cars to traffic updates, news and surf reports.
Results:
In the first three months the app was downloaded by 74% of new Subaru customers, with an average weekly interaction time of 8 minutes.