We were commissioned to create an augmented reality experience to help raise brand awareness and footfall for South Molton Street in Central London.
We ended up creating a series of #AR characters based on the characters from the Christmas Carol 'The 12 Days of Christmas' using Maya & Spark AR Studio to build the world. Users accessed them via the filter function on Instagram.
People were challenged to post videos of themselves and their loved ones on social media from South Molton Street, interacting with the characters. Fun and hilarity ensued!
Illustration by Kate Prior
Animation by Bertan Cakgoz
