Development of the whole project strategy. MyFavoriteThing(s) was a recently launched fashion brand at the time with a focus on the young generation. So the communication was based on digital influencers with two main goals: awareness and desire. The press trip was part of a 6-month calendar of exclusive events created to raise a real connection between the brand, the digital influencers team and their followers.
We’ve worked on a great agenda beyond the festival itself, including pool parties, fun moments and lots of opportunities of content for social media.
As there was a concern about presenting the products, the strategy was aligned with the commercial team and their sales numbers on the website. Also developed analytical reports about the project with insights.