Only 17% of adult women feel they have enough knowledge about menstrual wellbeing– that’s why Myoovi was created.
Holistic hormonal healthcare and education to aid happier cycles and improve all areas of your health – from stress levels, to digestion and brain function.
The new visual identity choices are closely tied to the female menstrual cycle, with the four primary brand colours symbolising each phase of the cycle: Mint for the Follicular Phase, Tomato for Ovulation, Blush for Luteal, and Aubergine for Menstruation.
Floral brand imagery was created to intertwine throughout the rebrand to embody feminitiy. The choice of flowers is purposeful and symbolic, representing the reproductive part of plants. This concept felt fitting and formed a meaningful connection within the redesign choices.
Together we worked on redesigning every touchpoint, from email flows, to e-commerce packaging, right through to product design and shoot art direction.
WEBSITE DESIGN OVERVIEW:
- Component-based UI-kit
- Mobile and web redesign & optimisation
- New features and functions throughout
- AI generated product ingredient generation
"We have been working with Clarissa for almost a year now. During this time she has been responsible for a complete rebrand that involved a new brand theme, logos, website, socials, email and packaging! Throughout the process Clarissa's approach from brainstorming initial ideas, to iterations to the final design has been meticulous and thorough, ensuring we always end up with design that exceed our expectations.
She brings so much passion and experience to the table and has demonstrated so much versatility in tackling different areas of design; whether that was packaging or web design. She has helped to bring a new life to our brand and couldn't recommend her highly enough!"
- Dr Adam Hambi, founder of Myoovi
