MyRougeG: Guerlain x Alena Lavdovskaya

A large-scale collaboration with Guerlain for #MyRougeG promo campaign which included creation of: - a print published in Vogue Russia and drawn from a model in real life, - prints for t-shirts and iphone cases timed to a #VogueFNO event, - unique hand-drawn patterns for lipstick cases, - design of a neon art installation in a Guerlain corner in Tsum Moscow, - portraits of 12 fashion bloggers and celebrities. Illustrations, prints and the installation design by Alena Lavdovskaya. This is Russia’s first case of such an extensive collaboration of a world’s premium brand with an artist.

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Illustrator, Art director