MyRougeG: Guerlain x Alena Lavdovskaya
A large-scale collaboration with Guerlain for #MyRougeG promo campaign which included creation of:
- a print published in Vogue Russia and drawn from a model in real life,
- prints for t-shirts and iphone cases timed to a #VogueFNO event,
- unique hand-drawn patterns for lipstick cases,
- design of a neon art installation in a Guerlain corner in Tsum Moscow,
- portraits of 12 fashion bloggers and celebrities.
Illustrations, prints and the installation design by Alena Lavdovskaya.
This is Russia’s first case of such an extensive collaboration of a world’s premium brand with an artist.