Nagi Brand Identity

Nagi is a Tokyo based period-proof underwear brand, and I worked closely with Rina Ishii, the founder, to develop the brand identity, and deliver an entire branding suit from tag to packaging to website. The brand aims to empower women by producing underwear that allows anyone with period to stay calm and positive even while on period. The graphic solution seeks to communicate the calm feeling, and the bold brand's messagings mixed with a touch of sophistication, while reminding us of the curviness of human body. To achieve this feeling, the logo was created using a bold, distinctive serif typeface accompanied by a curvy line in the N, inspired by human body, and sits at the bottom of packaging confidently in big scale.