Purposefully designed to pay homage to Nakula’s high quality ingredients and strong brand integrity, we had the pleasure of rebranding them to take it up a notch. The brand lift now places them in a position as a premium player in the coconut product sphere. The brand foundations were elevated with a fresh design, focusing on white space, and a blend of aspirational and approachable elements, tempting it’s consumers to pluck their product right off the shelf. The palm tree illustration not only creates a visual connection that is hard to ignore but further solidifies and clearly communicates the transparency of ingredients, and purity of the Nakula brand.