Naming and Packaging for e-liquid Fizzy Pop

It's one of my favourites projects. My task was to create a line of liquids that would correspond to the tastes developed in the laboratory: soda, chewing gum, cotton candy.

Description from my assignment to the designer:
Therefore, it evokes emotions very bright, fresh and even crazy. There is a strong association with the 80s USA. I want the same juiciness and brightness. Cinema, fashion, computer games, soda, chewing gum, etc. Burst of color, neon, acidity.
A typical feature of the then fashionistas was the afro hairstyle, which became the main symbol on the label.

Team Credits

Valeriya Zotova

  • Marketing, branding
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Project Tags

Companies

  • O

    Omega Liquid

    Skills

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    Valeriya Zotova
    Marketing, branding