Naming and Packaging for e-liquid Fizzy Pop
It's one of my favourites projects. My task was to create a line of liquids that would correspond to the tastes developed in the laboratory: soda, chewing gum, cotton candy.
Description from my assignment to the designer:
Therefore, it evokes emotions very bright, fresh and even crazy. There is a strong association with the 80s USA. I want the same juiciness and brightness. Cinema, fashion, computer games, soda, chewing gum, etc. Burst of color, neon, acidity.
A typical feature of the then fashionistas was the afro hairstyle, which became the main symbol on the label.
Here is a concept from designer Aleksei Pashnin
Below is a result.
