NAMING AND REDESIGNING THE VISUAL IDENTITY FOR THE GENERAL MEDICAL COUNCIL'S ANNUAL CONFERENCE

The General Medical Council work to protect patient safety and support medical education and practice across the UK. Each year they have a conference attended by delegates for a day of interactive workshops, discussion and debate with speakers including doctors, international experts, educators, NHS staff and more. I was asked to come up with a new title and look and feel for the event. It had been discovered that the existing visual identity of the conference was too clinical and 'cold' with it's clinical sounding title, imagery and colours. During my contract for the GMC I was asked by the marketing manager to create a new visual identity for the conference that communicated that the GMC is also supportive to doctors and patients. My designs for the conference needed to be relatable to everyone including the general public and not just medical and corporate professionals.