Napapijri - the Tribe FW2020 - Noaide Print

In FW20, The Tribe marries streetwear with a sharp return to the outdoorsy aesthetic. Finnish folklore meets Napapijri in a series of colourful graphics that inspired by Sami writing and the Aurora Borealis, unapologetically draw attention to the need to protect, defend, and save the Earth. The strong connection to Finland’s cultural roots defines The Tribe’s aesthetic for FW20. Signs and symbols borrowed from Sami ancient writngs meet Napapijri’s logo and our link to nature and its protection in this series of streetwear must-haves.