NARI

NARI was a concept I was working with while I was designing a Brand Identity for IDT Handicraft. IDT is a Non profit organisation which was founded in the year 2001, currently located at Anantapur, Andhra Pradesh. The NGO caters to disabled women in and around Anantapur, and have around 200+ working women currently at their workshops. They make sustainable products, out of Jute, Recycle Paper Arac Leaf & Natural Dyes. I believe that there is a hidden talent yet to be discovered and hence had an an opportunity to tell their story through branding. To know more about IDT! RDT: https://rdtfvf.org/ IDT Handicrafts: https://www.idthandicrafts.org/ I wanted to share the concept that I came across while I was in the process of designing their brand. I learnt the importance of learning sign language myself while I was at the NGO in Anantapur Andra Pradesh. The images below are my process in the making of the Identity