National Geographic 25 Liters

National Geographic and Finish have partnered to raise awareness on water sustainability with the insight of Turkey could be a water shortage country in 11 years. On 22nd of April, the local production 25 Litres documentary was premiered on National Geographic Channel with Finish sponsorship. Gokhan Ozoguz, one of the biggest rock stars in Turkey, sets out to a journey to explore Istanbul’s resources and the potential risks ahead through experts and real human stories. Unsettled by the possibility of Cape Town citizens having to live with 25 Litres of water per day if the Day Zero hits, Gokhan tries to imitate that in his home only to see it’s almost impossible to achieve that keeping the same life quality as he has now. On a parallel edit, the documentary envisions an alternate future in 2030s with a scripted scenario, which displays how the life could be if we did not start to change the way we consume water today.We prepared a three-stage promotion plan for this documentary. In the first version, Gökhan warns us of the imminent danger. In the second version, Gökhan tests how to deal with the oncoming danger. The third and final version represents what will happen to us if we fail.