National Homestay - responsive web design + logo design + illustrations
National Homestay is an organisation that organises accommodation for overseas students and their Group Leaders visiting the UK for educational, cultural or recreational purposes.
Approach
Organising a workshop with the client to define a Site Map that reflected the user needs, analyse them and define a trustable visual design language by using bold colours, fonts and illustrations, reflecting the client requirements which were to use a playful but not too childish user interface.
Solution
The solution was to craft a user-friendly Brand Identity and responsive website with an appealing user interface that attracted the user as soon as they landed on the homepage, by using isometric illustrations and a consistent colour palette across the website and the Branding.
Illustrations created for the website
Logo Design
A logotype designed to reflect the business model, using a combination of a smile and the two initial letters of the business name 'n' 'h'
