The National Trust preserves beautiful and historic places ensuring they have a life far into the future. The campaign encourages people to go to the National Trust to make memories because this is one of the few places left in the country where everything will stay exactly the same when they re-visit. The main feature of the campaign is to get people to plant their memories through trees across National Trust locations. By doing this it encourages membership as people will want to visit their tree, as well as helping the National Trust to grow.