Overview
As a charity that cares for Britain’s most cherished spaces, the National Trust is also the custodian of a plethora of stories, historical tales and thriving utopia of wildlife. The lifecycle of the National Trust is intrinsically tied to people, as each generation experiences nature as an integral part of development and wellbeing.
The Brief
Reignite a child’s curiosity for nature and the National Trust through designing an interactive platform that bridges the virtual and natural worlds. The application will use AR to open up a whole new world, literally, enabling a location based storytelling experience.
Solution
An application for experiential learning
Instead of rejecting digital media this application scaffolds the virtual and physical worlds. It allows a whole new digital experience employing augmented reality as a tool for interactive learning.
App Journey
1. Pick a player
2. Enter your location
3. Explore the augmented reality markers on-site.
4. Use the compass to discover the hidden enchanted animals that inhabit your chosen National Trust site.
The Nature of Collecting
All children collect, and the act of collecting is an innate way of learning.
One object can be beautiful alone, but, a collection of similar objects is perceived as much more valuable.
Whether we like it or love it, we are wired to collect.
We collect things as a pastime, a mission, sometimes with passion, or just because we can’t help it.
A passion, that if not experienced as a child wouldn’t manifest in adulthood. A passion for geology may have derived from a rock collection, an album of feathers, manifested into a love of birds, or an accumulation of shells that led to an admiration of the ocean.
Being outside and experiencing nature as a young collector, the child’s identity begins to form. Both parties reap the befits - for the future conservation and adolescent development.
– but what if that bond is broken or replaced?
An interactive platform, this illustrated map of the united kingdom is comprised of a sample of National Trust properties and enchanted animals all over the country. A preview of the types of animals and an overview of the stories attached to these properties can be seen when the player hovers over the different aspects of the map.
A large-scale illustration, this is an example of a ‘completed map’*. With the huge number of NT sites, every map and creature collection is individual and is unique. *'Completed land map' excluding Lundy Island an Irish sites
View more : https://www.carolinedenby.co.uk/campaign