NATIONWIDE PROPERTY INVESTING BRANDING

Client Nationwide Property Investing is a property investment company who provide a range of services across the property market, including investment consultation, refurbishments, property management, rentals, and financing options. They are currently managing a total of 25 projects in London, Southend on Sea, and Hinckley. Objective To design and develop new branding for the client, along with a new logo, and printed materials including business cards, signage, letterhead, and a folder. Solution We decided to use the colour palette for this project to reflect the nature of the business, and encourage positive association. The particular blue we decided on emphasises trust and security, and is widely used in business and financial circles. This reinforces the positive aspects of the client’s work in the minds of our intended audience. For the logo we wanted to show their reach, and demonstrate the nationwide aspect of the business. The outline of the UK shows the network of properties around the country, while their current projects were picked out with individual circles. The logo, and overall branding philosophy was designed to create a sophisticated, trustworthy and professional impression, emphasising the current success and positive aspects of the business, and demonstrating their potential reach. We aimed to create a look and feel that would enable them to grow in the future, and attract more business and bigger projects.